The Second International Scientific Conference ”Challenges of Digitalization in the Business World”, is held in organization Alfa BK University, Faculty of Finance, Banking and Audit, in co-operation with its partner institutions on the Project U 01/2023 GREEN ECONOMY IN THE ERA OF DIGITALIZATION,  as well as with its following co-organising partner organizations: Institute for International Politics and Economics from Belgrade, Institute for Agricultural Economics from Belgrade, Institute for European Studies from Belgrade, Faculty of Hotel Management and Tourism from Vrnjačka Banja, University of Kragujevac, Faculty of Business Studies and Law of the MB University from Belgrade, the Faculty of Mediterranean Business Studies Tivat of the „Adriatic“ University from Bar, Montenegro, Burgas Free University from Burgas, Bulgaria, Faculty of Commercial and Business Sciences, Celje, Slovenia, CEATM (Building bridges between Slovenia, Western Balkan and the World), National Academy of Public Administration of the Republic of Serbia, Scientific Society of Serbia for Accounting and Auditing and Institute of Economics and Finance, Belgrade, on 23th of Novembar 2023. The conference was being held in a hybrid format, in vivo and through an online platform.

The conference was participated by more than 45 authors from more than  10 countries with over 27 papers, from much scientific research organizations and some of them are Alfa BK University, Faculty of Finance, Banking and Audit, Belgrade, Serbia; Department of International Economic Relations and Business, University of National and World Economy, Sofia, Bulagarija; A&F University, China; Faculty of Commerce and Management and Studies, University of Kelaniya, Sri Lanka; Universite Cote D’Azur, Nice, France; Faculty of Economics and Business, Universitas Indonesia;  Institute of Economics RAS, Moscow, Russia; CFA, FRM, CAIA, United Kingdom; Faculty of the Novosibirsk State University of Economics and Management, Novosibirsk, Russia; Burgas Free University, Burgas, Bulgaria; Josip Juraj Strossmayer University of Osijek – Faculty of Tourism and Rural Development, Croatia; Institute for International Politics and Economics from Belgrade, Serbia; Institute for Agricultural Economics from Belgrade; Institute for European Studies from Belgrade, Serbia;  Faculty of Hotel Management and Tourism from Vrnjačka Banja, University of Kragujevac; Faculty of Business Studies and Law of the MB University from Belgrade, Serbia; BAPUSS, Belgrade Academy for Business and Art Vocational Studies; Modern Business School, Belgrade, Serbia; and College of Service Business, East Sarajevo-Sokolac, Bosnia and Herzegovina.

The conference was opened PhD, Marijana Joksimović, Full time Professor, Senior Research Associate, President of the Scientific Committee, Alfa BK University, Faculty of Finance, Banking and Auditing; PhD, Suzana Balaban, Assistant Professor, Vice Rector Alfa BK University and  PhD, Jozefina Beke-Trivunac, Full Professor, Emeritus, Research Associate, Vice president of Scientific Committee, Alfa BK University, Faculty of Finance, Banking and Auditing, Director of the Institute for Strategic Studies and Development “Petar Karic”, Belgrade.

In addition to plenary lectures by invitation, papers were presented in several sections depending on the topic of the papers. Papers presented at the conference will be published in the Book of Proceedings of the conference.